To kick off 2009, BMW has taken on the challenge of changing American consumers’ lingering negative perceptions of diesel cars.

The national campaign coincides with the U.S. launches of the BMW 335d Sedan and BMW X5 xDrive35d Sports Activity Vehicle models equipped with BMW Advanced Diesel with BluePerformance.

70% of vehicles sold in Europe now are diesel-powered, but a diesel-powered BMW has not been sold in the U.S. for more than 20 years. The U.S. launch of BMW Advanced Diesel is one piece of the larger story about the efficiency attributes of the BMW brand, known collectively as BMW EfficientDynamics.


“American consumers are asking auto makers to produce more efficient cars. With BMW Advanced Diesel, we have those products. The challenge before us is to change people’s perceptions about diesel vehicles – they are not the dirty, smelly cars of the past – and demonstrate that our diesel technology represents the best of both worlds when it comes to performance and efficiency,” said Jack Pitney, Vice President, Marketing, BMW of North America.

“With this campaign we aim to communicate the real advantages of BMW’s new diesel technology, which offers a range of 580 miles per tank, yields up to 36 miles per gallon, reduces harmful CO2 emissions by 20 per cent, and delivers superior performance over competitive makes,” Pitney added.


The new 50-state BMW Advanced Diesel with BluePerformance technology was awarded 1 of 10 best engines. Featuring all-aluminum construction, this light-weight 3.0-liter Sequential Turbo DOHC Advanced Diesel inline-6 offers V-8 performance on four-cylinder consumption: 265 horsepower and 425 lb-ft of torque, with EPA efficiency figures of 23 (city) and 36 (highway) in the 2009 BMW 335d Sedan, which is capable of 0 – 60mph in just 6.0 seconds. In addition to the 335d model mentioned, this new engine will also be available in the X5 xDrive35d Sports Activity Vehicle, which is capable of 0 – 60mph in 6.9 seconds and 26mpg on the highway. Both Advanced Diesel models will be in BMW centers later this month